What should I actually look for when comparing brokers beyond spreads and rebates?

I’m trying to make a smarter decision about AXI vs Pepperstone, but I feel like I’m only looking at surface-level stuff like spreads and rebate percentages. There has to be more that actually matters when you’re putting real money with a broker.

I know about execution quality, platform stability, and withdrawal speed from conversations here, but I’m wondering what else the community thinks is worth evaluating. Customer support quality is important but hard to judge without actually using it. Regulatory status matters but both seem legit. Are there other factors that have actually affected your broker choice?

What criteria beyond the obvious do you use to evaluate a broker? I want to build a real checklist that helps me actually compare these two fairly.

Regulatory status. Execution speed. Support response time. Test it.

Customer support matters more than people think. Contact them with a question first.

Build your checklist around what actually affects your trading. Start with regulatory status and negative history, check execution quality on demo for your pairs, test customer support with a real question before depositing. Track slippage over fifty trades, not just spreads. Look at their news handling—do they widen spreads or halt trading? Check if they offer the tools you need, not just MT4 or MT5. Finally, verify their liquidity providers and how transparent they are about execution. Most brokers are similar on basics, but execution quality and support responsiveness separate the good ones from mediocre ones.

I made a simple list after comparing several brokers. Regulation first, then I tested execution quality on a small live trade. Then I checked how their support responds to emails.

I also looked at what happens during major news events. Some brokers widen spreads massively or reject orders outright. That tells you a lot about their commitment to customers.

Unfortunately you can’t know most of this without testing them first.

Check their regulation status first. Then test demo for few days. Support quality matters.

After dealing with several brokers, here’s what actually matters: regulation status and company history, execution quality tested on demo, how their support responds to basic questions, what liquidity providers they use, and whether they manipulate spreads during news.

I also check reviews on independent sites, not just marketing material. And I specifically test their withdrawal process with a small amount first.

Don’t get distracted by minor rebate differences. A broker with slightly lower rebates but solid execution is worth more than higher cashback with slow order fills.